Verbero develops advanced hockey equipment, disrupting the market and offering real value to real players. My work with Verbero encompassed the creation of the brand, visual guidelines, digital product design, marketing campaigns, videography and photography.
Product design and studio photography.
Collateral items and packaging.
Infographics and digital ads.
Event design.
Social media content, field and talent photography.
Homegrown campaign.
Kicked off with a a video, the homegrown campaign took the team through a number of small towns throughout USA and Canada, where we seemed out talented local teams and players and worked with them as ambassadors for our brand. This approach helped catapult a tiny unknown brand to being a recognized player, present in the NHL, major trade publications and even the EA NHL video game.
