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HUMAN MONSTERS

A film festival featuring director Guillermo Del Toro. The design aims to encompass all aspects of the experience, from tickets to signage, mobile app, website, animated logo and covetable packaging.   

YEAR OF COMPLETION: 2018
KIND OF PROJECT: BRANDING, PRINT, DIGITAL AND ENVIRONMENTAL.
DISCIPLINE: GRAPHIC DESIGN

 

Monster in the Mirror is a festival that centers around dark fantasy; it celebrates the dark side of the human condition.

The name Monster in the Mirror eludes to the main theme found in the featured films. Del Toro’s monsters tend to be compassionate and tender, while his human villains are the source of cruelty and horror. This point of view is a way to tell stories from the perspective of “the other” and is a reversal of mainstream storytelling conventions. 

The visuals play with duality: monster versus human, addressing it in visual form via juxtaposition and transparencies.

MitM Walkthrough.gif
 
Monster in the Mirror App.gif

Strategy
Creative Direction
Print Design
Copywriting
Motion Graphics
Environmental Design

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