REAL PERÚ
Brand redesign for the defunct airline Aeroperu. Was tasked with creating a new logo, name, branding system and a suite of deliverables to express the new direction. The new brand created, Trueperú centers its soul on authenticity; on real representations of Perú and its people. It uses raw photography, gritty textures and an ethnically rooted color palette to express the brand attributes across all deliverables.
Year of Completion: 2020
Kind of Project: Branding, print, digital and environmental.
Discipline: Graphic Design
BRAND SOUL
We exalt the true charm, warmth and magnificence of Peru and its people.
MISSION STATEMENT
To create an exceptional experience for travelers in the real Perú; a journey filled with real, unaffected encounters and with genuine connections that go beyond a photo-op or social media post.
REPOSITIONING STATEMENT
Our name is Trueperú. We believe in the real charm, warmth and magnificence of Peru and we introduce it to the culture conscious traveller.
