GREAT OUTDOORS

To design a line of skincare products that embody the spirit of the Patagonia brand and that offer environmentally conscious alternatives that are specialized for climbers, hikers, campers and other outdoor minded people.

Patagonia elements is the only line of skincare specifically designed for the nature enthusiast, the hiker, the camper. Made with organic, ethically-sourced components and techniques. The packaging uses natural textures and dyes, as well as reusable and recyclable containers. The color palette, pattern and typography express closeness to nature, authenticity and relationship to the existing Patagonia brand.

Year of Completion: 2019
Kind of Project: Package Design: Advanced 3D Branding
Discipline: Graphic Design